It was one of those moments of zen that stops all conscious thought. Then:
Who gets to name toilet paper? Is there a contest? Does the name have to convey dignity? What do these people look like? Are they embarrassed to talk with others about their jobs? "It's true, I'm the one who came up with 'Preference.' That one took all night. Hey could I get another martini over here?"
I know that my job as a medical copyeditor is pretty unique, but I mean, I don't get to name toilet paper.